Quite a few companies in the West think Japan is just another market. Products will sell with the same success in Japan as they do anywhere else in the world. "So, why changing marketing?" This might be right if your product is absolutely unique. However, in most cases you'll reach sales targets in Japan if you can stimulate the Japanese buying impulse with a catching campaign. And that is what is so different to other major markets -- most Japanese ads are much more obvious, colourful and noisier in their message than the usual western TV commercial. Some people might say Japanese ads are weird or crazy ... check out in this section whats ads look like in Japan by clicking through the video examples below.    Need support on marketing of your brand/products in Japan? more >>