Roses have been growing for at least 5,000 years and have long been objects signifying desire and romance. However because roses lack the plant pigment delphinidin, which gives a blue coloring, a naturally occurring blue rose is impossible.
Despite the tens of thousands of varieties of roses that have been created through traditional rose breeding, achieving a blue rose had still remained out of reach. Suntory embarked on research with the aim of developing a blue rose in 1990 with their Australian subsidiary, Florigene, now Suntory Flowers. Success was finally achieved in 2004 after introducing a gene for blue pigment from a pansy. In 2009, after nearly two decades of research and developmental work, sales of the blue rose began for the first time. Thanks to Suntory's unflinching commitment to a dream long thought to be impossible, the blue rose saw the light of day.
Inspiration for the Name
The name APPLAUSE was chosen as a token of congratulations to those who have fulfilled a dream or encouragement to those working diligently toward this goal, in a variety of situations. In Japanese, APPLAUSE rhymes with rose.
Significance: A Dream Fulfilled
Long believed to be impossible, blue roses represent success after persistent hard work.May the roses serve as an affirmation that one's dreams will surely be fulfilled if one keeps working toward them.