Back in January Japan Tobacco (JT) took steps to provide smoking refuges for nicotine addicted Japanese, but faced by an ever-dwindling number of smoking spaces, it’s conceivable that smokers might have to turn to Zerostyle Mint in situations when they need a nicotine hit and can’t find anywhere close by to light up.
While perhaps not as alluring as the usual smoker’s paraphernalia, refills will be individually wrapped and kept in a pouch.
Zerostyle Mint’s selling point is, of course, that it’s completely smokeless, which will be an added bonus for Japan Tobacco, who often has to thrown in free lighters along with packs of cigarettes to boost sales. But one wonders if JT are really gunning for this product. Seriously. We know “zero” is popular among products for calorie-watchers, but what marketing genius came up with the name Zerostyle?