

‘Their largest and best-tasting Classic Burger was amongst the least chosen by their female customers,’ explained a spokesman for Dentsu East Japan, the firm that created the wrapper. ‘One of the major reasons seems to relate to Japanese manners… It is good manners to cover their mouth when they have to largely open up their mouth. ‘Our female customers had a frustration of not being able to do it. ‘Freshness Burger decided to challenge convention, freeing women from the spell of ochobo mouth.’
(Metro)