

AU One La Select joins a growing number of online sites that have sister cell-phone sites. One of the most popular is fashionwalker.com, which offers a massive range of fashionable items albeit aimed at users younger than Select. Other popular sites include Select Square and Siamese, the latter of which offers an interesting range of imported brands such as TopShop and Primark. Zozoresort is a fun store that sells upscale brands such as Beams and is probably a hit with fashion-hungry girls who live outside the metropolis.

As yet, Softbank and DoCoMo do not have any shopping sites of their own but no doubt if AU One La Select does well, executives at these companies might also decide to jump aboard the cell-phone shopping bandwagon. (Japan Pulse)