McDonald's Company (Japan) Ltd. on Monday opened its first cafe-style outlet, which will serve special brewed coffee and other products to compete with rivals such as Starbucks Co. The McCafe by Barista outlet opened in Tokyo's posh Omotesando district in Shibuya Ward.
Customers can choose from different coffee and espresso drinks that will be brewed by barista and are offered in mugs and glasses. Various cakes, cookies and muffins will also be on the menu.
Coffee prices at the new cafe-style outlets range from ¥220 to ¥330, higher than at regular McDonald's outlets. "But ours will be about ¥100 cheaper than our target competitors (such as Starbucks).
Furthermore, we want to exceed them in terms of taste and customer satisfaction," said Eikoh Harada, chairman and president of McDonald's Japan at the opening of the Omotesando cafe. The firm will open another cafe in Roppongi Hills, and plans to have 30 McCafe by Barista outlets running by year's end and up to 600 open by the end of 2015.
(The Japan Times)
Coffee prices at the new cafe-style outlets range from ¥220 to ¥330, higher than at regular McDonald's outlets. "But ours will be about ¥100 cheaper than our target competitors (such as Starbucks).
Furthermore, we want to exceed them in terms of taste and customer satisfaction," said Eikoh Harada, chairman and president of McDonald's Japan at the opening of the Omotesando cafe. The firm will open another cafe in Roppongi Hills, and plans to have 30 McCafe by Barista outlets running by year's end and up to 600 open by the end of 2015.
(The Japan Times)
