The Japanese manufacturer have invested in a long researching process to make their product. "It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells ," said Nami Yoshida, Seiren company spokeswoman.
At first the underwear had only medical purposes, it was developed together with a doctor who was looking for a product that could disguise the smell of winds in patients suffering from Irritable Bowel Syndrom (IBS). The target audience was people in hospitals or living in nursing homes, in order to help them being more comfortable and was never meant to be for everyday life.
Seiren has now expanded its range of odour-eliminating underwear to 22 models. In Japan they are sold at a price equivalent to £26.50. The company also produces odour-absorbing socks and T-shirts that cover up the unpleasant smell of sweat.