Mmbi, which provides dramas, live sports and news programs on its channels, plans to expand coverage nationwide, it said. Its parent, DoCoMo, is the nation's leading mobile phone service provider.
Programs will be around 10 minutes long to suit viewing on the go. Think of it as Twitterized TV. Users will be able to comment on shows live using the microblogging service and Facebook, and watch programs live or whenever they prefer.
Content will include newspapers, magazines, and video games. Nottv is pending government approval. The company was also introducing people to Notty, the channel's furry mascot, by giving out bags. He looks like the Cookie Monster's younger brother. The result was hundreds of Ceatec-goers walking around with mascot bags bearing the phrase "I'm notty."