“The intention is to draw more non-Nissan customers into the showroom. That’s the model concept of the ‘Ladies First’ dealer outlet, and it would be great if we can also have more women to purchase cars from this dealership,” Maruyama said. Customers say the special services and new dealership design are welcome.
“The showroom is now much brighter than the previous version, ” said Nissan owner Hiroko Yamaguchi. “I bought a Nissan LEAF, so it’s great that I can charge my EV here while I feed my baby, and older children can play in the kids’ corner. I like the atmosphere very much.” Nissan has designed cars such as the DAYZ and DAYZ ROOX especially for Japanese women, but Ladies First dealerships are a further step in tailoring both vehicles and the shopping experience to the consumer.
(Nissan Global Blog)