Japan Retail News - Inside consuming Japan - Trends, Products, People, Tech - Market Entry Japan
  • Japan Retail News - Home
  • Japan's Retail Market
    • Japan Business Links
    • JapanTV ads (CM)>
      • JapanTVads-Food
      • JapanTVads-Refresh
      • JapanTVads-Beauty
      • JapanTVads-Fashion
      • JapanTVads-HighTech
      • JapanTVads-Cars
      • JapanTVads-Service
  • Japan Market Reports
    • List Japan Market Reports
    • Doing Business with Japanese
    • EyeWear Japan
    • Kitchen Market Japan
    • Solar Market Japan
    • Furniture & Interior Market Japan
    • Retail & Consumer Goods Japan
    • Cosmetics Market Japan
    • Machinery & Tools Japan
    • Semiconductor Market Japan
    • Automotive & Suppliers Japan
    • Automotive Aftermarket & Autoparts Japan
    • Luggage Market Europe
  • Japan Market Entry Services
  • About JRN
    • Contact

"LETS DO JAPAN" ANA campaign in search of "COOL JAPAN"

03/28/2013

 
Bild
All Nippon Airways (ANA), Japan's leading airline, has launched "Let's Do Japan", a site that lets visitors create their own Japanese manga personality and learn helpful tips about Japanese culture and trends. In this first-ever campaign by ANA targeting U.S. consumers, visitors to the site create their own characters through Manganizer, which uses the popular Japanese manga style of comics and features five distinct Japanophile travelers that embody the characteristics of ANA and Japan. Visitors choose to be either Executive, Fashionista, Gourmand, Designer or Aficionado to create their original manga hero and manga stories with their own pictures.

Bild
Manganizer uses face recognition technology to render manga images of the user, based on information shared with the app through Facebook Connect or by uploading their image. The rendered manga can then be tweaked using the editor, and downloaded or shared via Facebook and Twitter. By using the Facebook Connect function, users can also generate entire manga stories that incorporate themselves as well as their Facebook friends into the plot.

Another feature of the site is 360° Japan, where visitors explore three scenes: a restaurant, design architecture lounge and Akiba café. Embedded within the scenes are interactive connections, allowing users to click onto images to learn more about Japanese cultures, traditions and trends. Visitors can learn more about sensu hand-held fans or what omelet rice drawing involves.

"Visitors to our innovative site can immerse themselves in their own story through Manganizer or discover helpful tips and interesting facts about Japan and Japanese culture through 360° Japan," explains ANA spokesperson, Nao Gunji. "We believe our site offers its visitors a fun, high-tech glimpse into what to expect when they visit Japan for the first time or the tenth. And, who wouldn't want to be the hero of their own manga-style story?"

Bild
About ANA Group
All Nippon Airways (ANA) is the eighth largest airline in the world by revenues (2011) and the largest in Japan by passenger numbers (2011). Founded in 1952, it flies today to 32 international cities and 49 domestic cites with a fleet of 233 aircraft serving a network of 171 routes. ANA has 33,000 employees and operates about 1,000 flights a day. In 2011, it carried 43 million passengers and generated revenues of $17.1 bn. 

ANA has been a core member of Star Alliance since 1999 and launched a joint-venture with United Airlines on trans-Pacific and Asia routes in April 2011; ANA also launched a joint-venture with Lufthansa, Swiss International Airlines and Austrian Airlines on Japan-Europe routes in October 2011. More than 24 million members belong to its Frequent Flyer Program, ANA Mileage Club. ANA was voted Airline of the Year for 2013 by Air Transport World Magazines.

About the Let's Do Japan campaign
Let's Do Japan is a global branding campaign for All Nippon Airways (ANA), one of Japan's leading airlines. The campaign features five distinct Japanophile travelers with unique styles representing their favorite aspect of Japan to convey the many assets that both ANA and Japan have to offer. Manganizer is the first activity in the Let's Do Japan campaign. 360° Japan has various unique, fun features and interactive aspects. Thanks to the latest technology, visitors will find every aspect of unique Japanese culture and trends by exploring three online scenes such as a restaurant, design architecture lounge or Akiba café.
(PR Newswire)

 


Comments


Comments are closed.
    JRN logo
    JRN

    Archives

    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008
    September 2008
    July 2008
    June 2008
    May 2008
    March 2008
    November 2007
    February 2007
    July 2006
    April 2006
    March 2006

    Categories

    All
    3d
    Abenomics
    Advertising
    Airlines
    Ana
    Apple
    Apps
    Architecture
    Asahi
    Beer Japan
    Bicycle
    Books
    Cafes
    Cars Japan
    Coffee
    Cosmetics
    Culture
    Department Stores
    Design
    Disney
    Docomo
    Dogs
    Drinks
    Economy Japan
    Ecotech
    Education
    Energy
    Farming
    Fashion Japan
    Flu
    Food
    Food Labels
    Food Market
    Forever 21
    Fujitsu
    Furniture Japan
    Gadgets
    Games
    Globalization
    Haagen Dazs
    Health
    Health Care
    Hello Kitty
    Heritage
    Hightech
    Hm Japan
    Hobby
    Honda
    Hotels
    Household Spending
    Hybrid
    Ikea Japan
    Industry
    Interior Japan
    Kids
    Kitson
    Living Cost
    Merger&Acquisition
    Merger&Acquisition
    Mitsubishi
    Mobiles
    Music
    Nhk
    Nintendo
    Olympia
    Online Shopping
    Online Supermarket
    Panasonic
    Pets
    Private Label
    Product Labelling
    Public Transportation
    Qr Codes
    Railway
    Real Estate
    Retail Japan
    Robots
    Sanrio
    Sanyo
    Science
    Security
    Sega
    Service
    Shiseido
    Social Media
    Solar Energy
    Sony
    Space
    Sports
    Statistics
    Supermarkets
    Tobacco
    Toilet
    Toshiba
    Tourists
    Toyota
    Toys
    Trade Shows
    Tradition
    Travel
    Twitter
    Uniqlo
    Vitamins
    Vuitton
    Wealth
    Wearable Tech
    Women

     


Our motto ...

“I have no special talents. I am only passionately curious.” Albert Einstein

Stay in touch with JRN

 
Market Entry Japan request
> Get in touch with us/JRN
>> Speak to a Japan Expert
         Japan - a fascinating market with unique consumers buying extraordinary products. Be part of it.   Copyright © 2013 All rights reserved.   Japan Retail News© is powered by EJBC since 2005