

Smart Kitchen Inc., the joint venture operating the site, is capitalized at 490 million yen, of which 51 percent is invested by Lawson and 49 percent by Yahoo Japan.
In online shopping services offered by convenience stores and supermarkets, products are usually shipped from outlets in the neighborhoods where customers live. But under the Smart Kitchen service, ordered items will be shipped from a Lawson logistics center in Kanagawa Prefectue to facilitate inventory control.

(The Yomiuri Shimbun)