

The launch is well timed, as there is increased interest in Hollywood celebrities amongst Japanese, with new magazines such as Gossips Press focusing exclusively on Hollywood celebs, and completely bypassing the usually ubiquitous Japanese talents. As Kitson offers the exact same outfits that can be seen on the Olsen twins, Nicole Ritchie and other in the paparazzi photos, it is sure to be a hit with Japanese shoppers.

Unlike the Shinjuku Kitson shop – which stocks over 100 different fashion brands – the new Kitson Harajuku shop will focus on one brand each season, along with stocking their own Kiston branded goods. The first brand featured at Kiston Studio Harajuku will be the New York brand “What Goes Around Comes Around”.