Japan Retail News - Inside consuming Japan - Trends, Products, People, Tech - Market Entry Japan
  • Japan Retail News - Home
  • Japan's Retail Market
    • Japan Business Links
    • JapanTV ads (CM) >
      • JapanTVads-Food
      • JapanTVads-Refresh
      • JapanTVads-Beauty
      • JapanTVads-Fashion
      • JapanTVads-HighTech
      • JapanTVads-Cars
      • JapanTVads-Service
  • Japan Market Reports
    • List Japan Market Reports
    • Doing Business with Japanese
    • EyeWear Japan
    • Kitchen Market Japan
    • Solar Market Japan
    • Furniture & Interior Market Japan
    • Retail & Consumer Goods Japan
    • Cosmetics Market Japan
    • Machinery & Tools Japan
    • Semiconductor Market Japan
    • Automotive & Suppliers Japan
    • Automotive Aftermarket & Autoparts Japan
    • Luggage Market Europe
  • Japan Market Entry Services
  • About JRN
    • Contact

Japan's vitamin cafes inject cocktails right into blood

10/1/2009

 
Picture
In trendy neighborhoods of Tokyo customers are lining up for vitamin injections that promise to improve health and beauty.These intravenous vitamin "drips" are part of the latest quick-fix, health fad catching on in Japan: the IV cafe. Each drip pack contains saline solution and specific vitamins and minerals to target a particular health ailment or beauty concern.

Picture
"I used to take vitamin supplements, but changed to the IV drip because I feel the effects more quickly," a 20-something woman at the Tenteki 10 Café told CNN. She said she receives specific injections to get better skin, burn fat and boost her energy. There are 10 different varieties to choose from at Tenteki. The "orange" variety touts anti-aging properties, loaded with antioxidants. The "placenta pack" is said to help rejuvenate and ease muscle stiffness.

Prices range from $20-$30 per injection, and nurses see about 30-40 people each day. Their most common patients are Japanese businessmen who work in the same office building. "I see a lot of businessmen who say they don't have time to sleep. They can't take a break from working and get the vitamin drip for an extra kick of energy," a Tenteki nurse told CNN.

"Blue" is the most requested vitamin pack among these men: a concoction of B1 and vitamin E that claims to offer relief from exhaustion. Registered nurses and doctors administer the drips at Tenteki, but there's no conclusive medical evidence to back up the health claims.

Many nutritionists actually caution against using injectable vitamin supplements because the quantities are not regulated. "More is not necessarily better...some vitamins and minerals can be toxic in high doses," particularly the fat-soluble ones which the body stores like Vitamins A, D, E and K, explained Claire Williamson, Nutrition Scientist at the British Nutrition Foundation.

In Europe and the United States vitamin shots are popular among celebrities with hectic lifestyles and little time to sleep, particularly vitamin B 12. Former Spice Girl Geri Halliwell and singer Robbie Williams have both confirmed they've used the shots as part of their diets to maintain stamina during tours.

Dermatological injections of Vitamin C are also popular among women hoping to keep their skin looking young. Former supermodel Cindy Crawford has admitted using such injections to keep her skin firm and wrinkle-free. According to Williamson, it does not matter if supplements are injected into the vein or into the skin. "At the end of the day it will go into the blood stream," she said. Most of these nutrients we can get sufficient from foods, nutrients tend to be better absorbed by the body if they are consumed in foods." (CNN)


Comments are closed.
    JRN logo
    JRN

    Archives

    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008
    September 2008
    July 2008
    June 2008
    May 2008
    March 2008
    November 2007
    February 2007
    July 2006
    April 2006
    March 2006

    Categories

    All
    3d
    Abenomics
    Advertising
    Airlines
    Ana
    Apple
    Apps
    Architecture
    Asahi
    Beer Japan
    Bicycle
    Books
    Cafes
    Cars Japan
    Coffee
    Cosmetics
    Culture
    Department Stores
    Design
    Disney
    Docomo
    Dogs
    Drinks
    Economy Japan
    Ecotech
    Education
    Energy
    Farming
    Fashion Japan
    Flu
    Food
    Food Labels
    Food Market
    Forever 21
    Fujitsu
    Furniture Japan
    Gadgets
    Games
    Globalization
    Haagen Dazs
    Health
    Health Care
    Hello Kitty
    Heritage
    Hightech
    Hm Japan
    Hobby
    Honda
    Hotels
    Household Spending
    Hybrid
    Ikea Japan
    Industry
    Interior Japan
    Kids
    Kitson
    Living Cost
    Merger&Acquisition
    Merger&Acquisition
    Mitsubishi
    Mobiles
    Music
    Nhk
    Nintendo
    Olympia
    Online Shopping
    Online Supermarket
    Panasonic
    Pets
    Private Label
    Product Labelling
    Public Transportation
    Qr Codes
    Railway
    Real Estate
    Retail Japan
    Robots
    Sanrio
    Sanyo
    Science
    Security
    Sega
    Service
    Shiseido
    Social Media
    Solar Energy
    Sony
    Space
    Sports
    Statistics
    Supermarkets
    Tobacco
    Toilet
    Toshiba
    Tourists
    Toyota
    Toys
    Trade Shows
    Tradition
    Travel
    Twitter
    Uniqlo
    Vitamins
    Vuitton
    Wealth
    Wearable Tech
    Women

     


Our motto ...

“I have no special talents. I am only passionately curious.” Albert Einstein

Stay in touch with JRN

 
Market Entry Japan request
> Get in touch with us/JRN
>> Speak to a Japan Expert
         Japan - a fascinating market with unique consumers buying extraordinary products. Be part of it.   Copyright © 2013 All rights reserved.   Japan Retail News© is powered by EJBC since 2005