Japan's leading breweries are racing to increase beer production, in anticipation of a rise in demand this summer. Domestic beers are selling well, especially at restaurants and bars. Sapporo Breweries plans to boost its year-on-year production for July by about 10 percent, at factories in Chiba and other regions. Suntory Holdings will also increase its production volume next month by 15 percent.
Kirin and Asahi Breweries are preparing for the hot weather as well, by increasing the output for restaurants and bars. Beer is the most popular alcoholic drink in Japan, accounting for nearly two thirds of the 9 billion liters of alcohol consumed in 2006.
During the late 19th century (the start of the Japanese Meiji period) brewers from Germany arrived.Major makers are Asahi, Kirin, Sapporo and Suntory while small local breweries supply distinct tasting beers. Lager beers are most common but beers made with lower grain contents called "Happoushu" (low malt beer, literally "bubbly alcohol") have captured a large part of the market as tax is lower on these products.
(NHK World)
During the late 19th century (the start of the Japanese Meiji period) brewers from Germany arrived.Major makers are Asahi, Kirin, Sapporo and Suntory while small local breweries supply distinct tasting beers. Lager beers are most common but beers made with lower grain contents called "Happoushu" (low malt beer, literally "bubbly alcohol") have captured a large part of the market as tax is lower on these products.
(NHK World)
