In addition to cute outfits, the performances on the catwalk were abundant in "peace" signs and other typical Japanese gestures and poses -- followed by loud applause from the audience -- all of which underscored the "kawaii," or cute, appeal of Japanese culture, which seems to be turning into an internationally accepted term.
The fashion show was organized by school uniform retailer Conomi, which has five shops, including two in Tokyo's largest youth fashion area, Harajuku. "The event made me realize that Japanese school uniforms are no longer perceived as 'cosplay,' but as real fashion," says Conomi's Vice President, Toyoko Yokoyama, 36, who can't shake off the excitement she felt at the show.
"It seems that many youngsters perceive school uniforms as a type of clothing they can wear only when they are young -- a limited sort of fashion 'privilege,'" Yokoyama says. "Recently boys are increasingly visiting the shops too. It seems that their mothers are trying to make them look like handsome school boys from popular TV dramas."
Whether in Japan or abroad, it seems fair to say that school clothing is at the forefront of "kawaii" and "kakkoii" (cool) fashion for youngsters.
Looking back on the history of uniforms in modern Japanese education after the promulgation of the school system in 1872, the standard school uniform style for female students was "hakama," a type of traditional Japanese long skirt. This particular style spread across the country around the beginning of the 20th century, and quickly became a symbol of female Japanese students.
Girls wearing sailor-style uniforms that were first introduced at Fukuoka Jo Gakuin pose for a photograph in this 1922 file photo. (Photo courtesy of Fukuoka Jo Gakuin) However, the hakama style of clothing proved to be too expensive for young women who were interested in competing with each other in fashion and looks, and troublesome when it came to washing. For these reasons, female school clothing gradually shifted to Western-style outfits.
The two-part sailor-style school uniform worn today was first introduced in Japan at Fukuoka Jo Gakuin Junior and Senior High School in Fukuoka Prefecture, some 90 years ago, in 1921. The figure behind the switch was 27-year-old American missionary Elizabeth Lee, who was serving as the school's principal at the time, and trying to teach the girls to play volleyball.
At the time, all the girls wore Japanese-style clothes, which were restricting their mobility. After watching her students struggle to move around, Lee came up with the idea of using sailor-style clothes, which she herself liked to wear. The sailor outfit, which was traditionally worn by members of the navy, was back then a popular trend among women in the U.S. and Europe.
The sailor-style uniform, which was perfected after a series of trial pieces had been made at a Western-clothing store near Fukuoka Jo Gakuin, quickly became popular across the country, and turned into a major Western fashion hit.
Among them is Mei Nomiyama, 15, a first-year high school student at Fukuoka Jo Gakuin. "I can feel the history," she says. "When I see other schools' sailor uniforms, I am always reminded that our school was the first one (to introduce them). I feel that it's a great thing."
While in recent years skirts and blazers are more common as school uniforms for girls, there are many students who wish to enter Fukuoka Jo Gakuin simply because they want to wear the sailor uniform, officials at the school say. "Given the long tradition and people's appreciation of the uniform, it is unlikely that it will change with time," says Yuji Motomura, the head of the school's planning and public relations division.
The sailor school uniform, a clothing style that was originally imported from overseas, is now, a century later, being exported from Japan -- as a new trend that is building its own history day by day.
(By Takashi Fukuda, Tokyo City News Department, and Yosuke Miki, Kyushu News Department; The Mainichi)