The mystery lady is grateful, and for good reason: Japanese hay fever is a hardcore affliction and many Japanese are doomed to wear surgical masks when they’re outdoors to reduce symptoms.
A quick look at Twitter reveals that most people think she’s comedienne Miyuki Torri, whose stage persona is rather off-kilter, very unlike the elegant woman in the campaign. The hunch makes sense: Despite her good looks Torri is rather orthodontically challenged and the mystery woman doesn’t show her teeth in the ad. How this syncs with the product is anybody’s guess.
All will be revealed on Feb. 15. Until then the mystery around this new product will have attracted as many people as possible who desperately want to know how the story ends. Mystery effects are a clever marketing tool here in Japan. (JapanPulse)