
Haagen-Dazs La Maison Ginza is aimed at providing a more luxurious, upscale service than traditional ice cream parlors.

ach dish will be available between 1,150 and 1,350 yen. The parlor also provides a list of recommended wines and champagnes. "We would like to open new frontiers by promoting ice cream for adults with a discerning palate," says the company official. (Mainichi)
In Summer 2008, one hundred couples in Tokyo were invited (by entering a Haagen Dazs prize drawing) to a private concert, “Dolce Heavenly Concert”, by three top-notch classical musicians. They offered them lavish beds, costing 350,000 yen ($3,500) each, and unlimited ice cream to watch a classical concert in maximum comfort. Check out this dolce event ...