We’re expecting to see more and more franchises of Charmy et. al opening up across Japan in the coming year. Judging by the shocking pink signs, the target consumers of snow ice are teenage girls with a sweet tooth.
Soybeans are definitely the versatile ingredient du jour; there was even a healthy coffee on display made from smoked green soybeans made by Ryokokushoji Co. that’s due to be released on the market in April.
Elsewhere, Sakamoto was being used to promote Sasebo Burgers and an actor dressed up as the atypical samurai was tasked with handing out leaflets advertising the chain. Wonder who gets all the merchandising money?
In terms of innovation, Yaokin released their crushed pretzel snack a couple of weeks ago. Pretzels are a relatively new snack to Japan and this is the first time I’ve seen the pretzel in this broken format.