Japan has a Kawaii Ambassadur - a cute ambassador. Yep, that is a thing. At least in Jaoan. Kawaii ambassador and model Misako Aoki travels such countries as France, Italy, South Korea, Spain, Russia and Brazil under the auspices of the Foreign Ministry. Lolita fashions served as one of the program's major highlights. During the time of the Kawaii Ambassadors program, the Japanese media used to ask her all the time: "Why Lolita fashion?"
The reason is very clear. Lolita fashion has been the contemporary style that most people around the world immediately think of when they think of Japan. In a way, it's like today's kimono. All around the world, there are diverse communities of Lolita fashion lovers who use the Internet as their primary communication tool.
Their members aggressively search for good things about Japan and transmit the information they find to the rest of the world online. While their starting point may be Lolita fashions, or perhaps anime, they show great interest in all things Japanese, from traditional culture to food, and in the country where those things originated.
Their members aggressively search for good things about Japan and transmit the information they find to the rest of the world online. While their starting point may be Lolita fashions, or perhaps anime, they show great interest in all things Japanese, from traditional culture to food, and in the country where those things originated.
