Sony's PlayStation Vita may still be brand new, and Nintendo's Wii U has yet to even hit store shelves, but Japanese developer/publisher/social platform GREE doesn't need a new console. Or any console, for that matter. Its platform is virtual, and its growth strategy is extremely aggressive. "We're hiring more than 30 people a month," GREE's US CEO (and international CFO) Naoki Aoyagi told us in an E3 2012 interview.

Non-traditional methods of controlling games are all the rage in Japan these days. Sega made headlines last year with "Toirettsu" or "Toylet," a game that drunken male patrons can play in the men’s room, since it's entirely controlled via one's urine stream. Meanwhile, a just-unveiled project by researchers at The University of Electro-Communications near Tokyo will soon have players using their tongues on the Kinect.

Nintendo is readying an array of video games for the holidays in an aggressive attempt at catch-up for lost time from the sales delay of the 3DS portable machine last year. Nintendo Co., which makes the Wii home console and Super Mario and Pokemon games, showed some of the gaming titles featuring glasses-free three-dimensional technology at a packed Tokyo event hall Tuesday.

In "Super Mario 3D Land," Nintendo Co. will make its iconic Italian plumber battle turtle-like Koopa Troopas on its 3-D player. The company instead should develop titles for Apple's iPhone, investors say. The rift highlights the dilemma President Satoru Iwata faces as consumers shun Nintendo devices to play games on iPhones, iPads and Facebook Inc.'s website.