After H&M in 2008, Forever 21 had a very strong start in Tokyo at the end of April 2009. The first Japanese store for the US apparel chain opened on the first day of Golden Week, about 2,000 to 23000 people queued hours prior to the actual opening. Forever 21 was hopelessly crowded all day, 4 weeks after store opening still long queues are seen in front of the store. Security is warning those joining to expect a three hours wait.
“It’s a big market in the world so it’s a place we want to play,” Larry Meyer, executive vice president of Forever 21.
“It’s a big market in the world so it’s a place we want to play,” Larry Meyer, executive vice president of Forever 21.
