Many fast food companies have alter-egos overseas. Japan is home to outposts of several U.S.-based fast food chains, including McDonald’s, Burger King, and Subway. From Spam breakfast sandwiches to an apple pie burger, some options are bizarre. Other menu items, like the pretzel mocha Frappuccino at Starbucks, would likely be popular in the U.S., too. Pictured right, for example, you see Burger King Japan's 'BK Ringo'. It is designed to taste like apple pie. It's topped with apple slices and a cinnamon mayo spread.
Your chopsticks can make your food taste better, claims Hashikura Matsukan, a chopstick manufacturer steeped in 400 years of history. But how can you improve on, or reinvent, something that’s been around for so long? Something that’s been refined so many times? It’s just 2 sticks that taper to a point, right? Well that’s exactly where Oki Sato from Nendo turned to, when he was asked to redesign a series of chopsticks.
Press your index fingers and thumbs together in a triangle pattern in front of any Japanese person over the age of 35, and there’s every chance the gesture will score an immediate reaction from them. “Aussie Beef!” will be the response, and this reporter has seen it happen time and time again. It is a powerful reminder of the unbelievable ‘stickability’ of Australia’s original marketing campaign in Japan, executed during the years immediately after the Japanese beef market liberalised in 1990.
Attempting to read and understand food labels in Japan can be a tricky thing. Even when being able to read hiragana, katakana and some kanji, the majority of the food labels are still confusing to many consumers -- EVEN JAPANESE !! Japan-based blogger Ashley (Surviving Japan) wrote this awesome guide on how to read food labels in Japan which we are now sharing with you. Enjoy to realize what you're eating in Japan! Thanks Ashley !!
FOODeX JAPAN is the largest annual food and beverage trade show in Asia and has been a highly successful trade event since its debut in 1976 serving not only Japan’s $700 billion food market but many lucrative Asian markets. Over 75,000 professional visitors attend FOODEX 2013, including over 6,500 from Korea, Taiwan, China, Thailand, and Hong Kong. Location: Tokyo, Makuhari Messe Chiba Exhibit Profile: Food, beverage products Visitor Profile: Supermarkets, hypermarkets, wholesalers, grocery stores, food service hospitality, fast food chains, convenience stores, distributors, importers, agents and brokers No. of Exhibitors: 2,500 producers from 73 countries