FOODeX JAPAN is the largest annual food and beverage trade show in Asia and has been a highly successful trade event since its debut in 1976 serving not only Japan’s $700 billion food market but many lucrative Asian markets. Over 75,000 professional visitors attend FOODEX 2013, including over 6,500 from Korea, Taiwan, China, Thailand, and Hong Kong. Location: Tokyo, Makuhari Messe Chiba Exhibit Profile: Food, beverage products Visitor Profile: Supermarkets, hypermarkets, wholesalers, grocery stores, food service hospitality, fast food chains, convenience stores, distributors, importers, agents and brokers No. of Exhibitors: 2,500 producers from 73 countries
McDonald's Company (Japan) Ltd. on Monday opened its first cafe-style outlet, which will serve special brewed coffee and other products to compete with rivals such as Starbucks Co. The McCafe by Barista outlet opened in Tokyo's posh Omotesando district in Shibuya Ward.
Japanese traditional sake had a resurgence in 2011, with drinkers consuming more than in 2010. After hitting a peak in the mid-1970s, consumption gradually fell to a third. Last year, though, saw a return of enthusiasm for sake as a way of supporting Tohoku, a region with three major sake-producing prefectures: Miyagi, Fukushima and Iwate.
Time for us to admit another entrant into the hall of unnecessary, but cool inventions. Installed at Tokyo's Shinagawa Station yesterday, this latest spin on the vending machine dispenses with those silly windows unto what you're buying and furnishes its user with a 47-inch touch panel from which to make his (or her) selection. An embedded camera will recognize your gender and age, allowing the machine to recommend a beverage suitable to whatever stereotype is attached to your particular circumstances.
Sales of alcohol-free beverages that taste like beer and wine remain on an upward trajectory as an increasing number of people are abstaining from drinking for health reasons or forgoing purchases of alcoholic drinks amid weakening consumer sentiment since the March 11 disasters. Beverage makers have introduced a number of new products, while also seeking to expand into overseas markets.
Japan vending machines are offering Diet Cokes with a side of good deeds. Helping the calamity-hit Japan isn’t all that difficult now, with Coca Cola and Japanese Red Cross teaming up to bring a few tweaks to vending machines. Japan currently is one of the world’s largest users of vending machines, with a machine for every 23 people according to statistics.
The country that brought us vending machines for hamburgers and adult videos, as well as ones that use facial-recognition technology, now introduces a solar-powered variety. Though Japan's population is declining, its numbers are holding steady when it comes to vending machines. Over five million are plugged into the grid, about one for every 23 citizens -- the most anywhere.
It wasn't too long ago that Owen Westman's customers at Rickhouse Bar didn't even know there were Japanese whiskies available, let alone ask for them by name. "They certainly do now," he says. Although best known for sake, Japan has a whisky tradition stretching back more than a century. It's not widely available in the U.S., but that's changing as companies like major producer Suntory work to boost overseas sales.
How hot is it? So hot the heat has a name. In 2007, the Japanese Meteorological Agency started calling days that got over 35 degrees C moushobi, which means “extremely hot day.” (Manatsubi and natsubi, respectively, are 30-34 and 25-29 degrees. Impress your friends!) Turn on the TV or browse a few Japanese blogs, and you’ll see the word moushobi has been getting a workout in the past weeks, with many parts of Japan experiencing day after day of extreme heat.
Learning to taste and appreciate a new spirit is like trying to speak a new language. Sure, you can jump in with a few basic words and expressions and manage for a while. To reach true understanding, however, you're going to have to learn the grammar.