It appears Disney's mobile efforts in Japan are going pretty well, and with the help of carrier NTT DoCoMo they're expanding under the joint "Disney Mobile on DoCoMo" brand name. The partnership is kicking off with two new Android-powered handsets launching over the next couple of months that pack in access to exclusive content from Disney like full-length animations, games, wallpapers and more.
Visitors to Tokyo Disneyland and Tokyo DisneySea increased on a year-on-year basis in August, recovering from the sharp dropoff following the March 11 earthquake and tsunami, the president of operator Oriental Land Co. said in a recent interview. Oriental Land will be able to book a profit for the business year to next March despite a loss of ¥3.8 billion in the April-June first quarter "if the number of visitors continues to increase," Kyoichiro Uenishi said.
Disney took an unusual direction in Japan with word it was launching its own smartphone using Android. The phone will be a rebadging of the Sharp Galapagos 003SH and will focus mostly on its inclusion of glasses-free 3D on the 3.8-inch display. Owners will get their own Disney e-mail address, exclusive content and the option of six custom cases themed loosely around Disney characters.
TOKYO -- The Japanese mobile communications market is big, sophisticated -- and a world unto itself. For most Western companies it is hard to enter and especially stay on it. But in a country where everything is a little more colourful and kawaii Disney has found a way to become one of Japanese most loved mobile services.