They’re not anticipating a downturn in trade either: When the shop gets a refit in September there’s going to be a special area in the new “Japan Souvenir” floor dedicated to Fuji souvenirs. New products also went on sale to commemorate the occasion.
Among these is a Mount Fuji wooden cup and ball game that costs a rather eye-watering ¥6,090, and a rubber stamp that incorporates elements of the famous 36 views of Mount Fuji, which would set you back ¥3,360. In addition, blue traffic cones with a snow capped peaks have suddenly popped up in car parks around the country. Formally sold mainly to businesses in the area around Mount Fuji, 300 of these cones were sold in the last month, three times the amount of typical annual sales.
Mizuno outdoor sports told Sankei Biz that sales of hiking gear for women are almost double that of last year, an indication that the yama girl trend is continuing to climb. Mizuno outdoor sports store also runs hiking schools and a trip to Mount Fuji for July sold out almost as soon as it went on sale.
But hordes of hikers heading for the mountain are putting a strain on local infrastructure. The authorities of Fujinomiya, one of the gateways to the mountain, have announced that the toilet facilities available will not be sufficient to deal with the increased volume of hikers and are asking climbers to take their own portable toilets with them.
While toilets will be in short supply, Wi-Fi access in the area ought to be excellent. As of June, Yamanashi, one of the prefectures Fuji is located in, has 933 free Wi-Fi spots. Visitors surfing the web might want to download a free new app from Fuji-san Beno, which tells you what events are going on in the area during the day of your visit. More info can be found at Fujiyama Navi. The site launched July 8, and offers tours, hotels, and, of course, Fuji-themed merchandise.
(JapanPulse a Blog by The Japan Times)