On Yahoo Japan, a user posted a list of questions about the position: How old are the girls? Is there an age limit? How do they choose what beer to sell? Are they chosen for the position based on their looks?
The technical name for the device the girls wear is a bia shorudaa (literally, “beer shoulder”), and the backpack, keg, cups and snacks combine to create a burden of 13 to 15 kg (around 30 lbs). The uriko even claims to have lost 4 kg (8.8 lbs) while working a single game!
Uriko are hired directly by the beer companies they sell for. In 1997 these companies changed the uriko uniform from long pants to short shorts, which supposedly resulted in a dramatic boost in sales. Because the new uniforms emphasize the shape of the girls’ lower bodies, apparently looks do factor into whether a girl is hired or not. In the end, the uriko says again, it’s hard manual labor, but it does provide the opportunity to make lots of friends.
Clearly, these beer uriko stand out even in Japan. Beer uriko, we salute you. This post is for you, and all the hard work you do. To see how quickly these girls work, check out the following YouTube video of beer uriko going into the pit to change their kegs: