One particularly addictive item is Muji’s line of baumkuchen – known to many Americans as baum cake. Muji stores carry the full line of flavors: banana, sweet potato, pumpkin, milk tea, chocolate-iced chestnut and salt chocolate. A thin cut of circular baum sells for ¥158 ($1,77). Smaller “stick” sizes sell for ¥105 ($1,18) and are available in plain, purple sweet potato and black cocoa. The two newest flavors are lemon and strawberry, both of which are topped with icing and thus are noticeably sweeter than the others.
This may explain the baum-cake madness that can be witnessed outside of Nenrinya cake shops – customers regularly line up for hours in lines that extend over 1 km to buy cuts of gourmet baumkuchen for souvenirs. A single “ridge” of baum runs ¥1,239 ($13,94). Even if you don’t stand in line, it’s always fun to watch the baumkuchen cook on rotisseries in the windows of stores. (JapanPulse)