Japan's leading breweries are racing to increase beer production, in anticipation of a rise in demand this summer. Domestic beers are selling well, especially at restaurants and bars. Sapporo Breweries plans to boost its year-on-year production for July by about 10 percent, at factories in Chiba and other regions. Suntory Holdings will also increase its production volume next month by 15 percent.
Regulars of Mickey D’s may debate the merits of the Filet-O-Fish or the McRib, but there isn’t much disagreement that McDonald’s fries are a crispy, salty delight of a guilty pleasure. At a time when Japan’s competitive fast food industry is feeling the pinch from the growing menus at convenience stores, burger chains often resort to attention-grabbing offers. Now, McDonald’s Japan is letting French Fries play center stage.