All Nippon Airways (ANA), Japan's leading airline, has launched "Let's Do Japan", a site that lets visitors create their own Japanese manga personality and learn helpful tips about Japanese culture and trends. In this first-ever campaign by ANA targeting U.S. consumers, visitors to the site create their own characters through Manganizer, which uses the popular Japanese manga style of comics and features five distinct Japanophile travelers that embody the characteristics of ANA and Japan. Visitors choose to be either Executive, Fashionista, Gourmand, Designer or Aficionado to create their original manga hero and manga stories with their own pictures.
Press your index fingers and thumbs together in a triangle pattern in front of any Japanese person over the age of 35, and there’s every chance the gesture will score an immediate reaction from them. “Aussie Beef!” will be the response, and this reporter has seen it happen time and time again. It is a powerful reminder of the unbelievable ‘stickability’ of Australia’s original marketing campaign in Japan, executed during the years immediately after the Japanese beef market liberalised in 1990.
Attempting to read and understand food labels in Japan can be a tricky thing. Even when being able to read hiragana, katakana and some kanji, the majority of the food labels are still confusing to many consumers -- EVEN JAPANESE !! Japan-based blogger Ashley (Surviving Japan) wrote this awesome guide on how to read food labels in Japan which we are now sharing with you. Enjoy to realize what you're eating in Japan! Thanks Ashley !!
FOODeX JAPAN is the largest annual food and beverage trade show in Asia and has been a highly successful trade event since its debut in 1976 serving not only Japan’s $700 billion food market but many lucrative Asian markets. Over 75,000 professional visitors attend FOODEX 2013, including over 6,500 from Korea, Taiwan, China, Thailand, and Hong Kong. Location: Tokyo, Makuhari Messe Chiba Exhibit Profile: Food, beverage products Visitor Profile: Supermarkets, hypermarkets, wholesalers, grocery stores, food service hospitality, fast food chains, convenience stores, distributors, importers, agents and brokers No. of Exhibitors: 2,500 producers from 73 countries