JAPAN RETAIL NEWS - Inside consuming Japan: Japan retail, Japan market, Japan economy, Japan trends, Japanese people, Japan brands, Japan tech
 
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Valrhona is a French chocolatier famous for its gourmet chocolates and is currently one of the leading producers of chocolate in the world. Not only the production but also the teaching of how to create good chocolate lies in their concern. In this mission they just opened up their 2nd school of chocolate  "Ecole du chocolate" in Tokyo - the only one outside of France. Simultaneously to that they opened up a gourmet chocolate store in Tokyos Kubodera Twin Tower Building.

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Valrhona focuses mainly on top-quality luxury chocolate marketed for professional as well as for private consumption. Though considered one of the finest chocolate makers in the world, Valrhona is in roughly the same price range as Godiva and Neuhaus.

The product line includes chocolate confectionery, plain and flavored chocolate bars and bulk chocolate in bars or pellets. Valrhona produces vintage chocolate made from beans of a single year's harvest from a specific plantation, primarily the Grand Crus which is grown in South America, the Oceania and the Caribbean. Currently three brands of vintage chocolates – Ampamakia, Gran Couva and Palmira – are in production with plantations on Madagascar, Trinidad and in Venezuela respectively.

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For the Japanese market most products were kept as they were successful in other parts of the world. But also new creations like the Tokyo Tower praline, which you can see in the picture right to that, were invented in Tokyos chocolate school.

 


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