Sega displayed a new game concept for male bathrooms at Digital Signage Japan 2011. They actually displayed it in the bathrooms at this show, getting a lot of attention from attendees. "We think guys have experienced aiming at a variety of things when they go to the bathroom. Here we want them to progress through a game when they aim at a target in the toilet. We think this is a completely new concept where they can play a game without using their hands or fingers."