Haruyama Trading Co., a major men's clothing chain operator, has announced that it will soon release an "anti-swine flu" business suit. The surface of the wool suit is coated with titanium dioxide photocatalyst, which is a common ingredient in toothpaste and cosmetics. The effect is expected to last even after the suit is washed more than 20 times.
The Japanese sense of aesthetic and sense of humour comes to fore despite the onset of flu season as well as the outbreak of the new flu (influenza virus). Manufacturers catering to the Japanese market have come up with different lines of designer flu masks and gauze mouth covers. Flu masks — that most fashionable accessory for hay fever sufferers and during influenza time has taken a turn for the kawaii, with cutesy pink lace masks and purple butterfly-design mouth covers.