This is your new blog post. Click here and start typing, or drag in elements from the top bar.  Psychological research suggests the new look was designed with an eye on China--and beyond. Was last week's redesign of the Starbucks logo an unmitigated disaster (cf. Gap, Tropicana), or a surprisingly canny move? There's always the hue and cry of the blogosphere to gauge a quick reaction, but for a more measured approach, we have something called science.  "Wow! Just look at this!" is a typical reaction when customers get a look at the unusual ice cream served at a shop in Tokyo. There is the cone, of course, and the coiled ice cream above, and something that looks like a tail rising higher, aiming for the ceiling.
Foodex 2010: Trends and New Stuff 03/04/2010
 The annual Foodex Japan is one of Asia’s largest food and drinks fairs. Foodex is the go-to event for Japanese and foreign companies to network and show off their products . . . and for everyone else to sample their wares. illy brings Italian café culture to Japan 12/21/2009
 Transplanting Italian café culture to Japan is a big challenge, but it’s one that Gen Saito relishes. Saito, director of marketing & planning and new business development for Pronto Corporation, took on the job two years ago and in a market dominated by big chains such as Starbucks, Tully’s and traditional Japanese “kissaten,” he and his team have managed to create a niche for the relatively new brand of espressamente illy. Coffee culture in Japan 02/09/2007
 Japan, traditionally a tea-consuming nation and home of the green tea might not naturally be considered a coffee-loving nation. But coffee is not only more popular in both volume and value terms, overall tea sales are continuing to lose ground to coffee, with volume sales exhibiting consecutive decline between 1997 and 2002. | Welcome to
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