JAPAN RETAIL NEWS - Inside consuming Japan: Japan retail, Japan market, Japan economy, Japan trends, Japanese people, Japan brands, Japan tech
 
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New media is colliding with old media as part of a big marketing campaign. Japan’s biggest networks are pushing their social games to new formats, including television and magazines. Three of Japan’s biggest names in mobile and social gaming are to raise their profile whilst finding new business prospects, by adapting their games to television, magazines and comics.
 
 
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Interested in a part-time job that pays 2.5 million yen ($30,500) per hour for delivering a pizza to a remote island by plane? Too good to be true? Yes and no. While the job offer was right on the money, it was only a one-time deal, or rather, a one-pizza delivery. Job security was clearly not on the menu. But no one cared about the downside, and thousands applied for the job. And that was the point--the campaign generated massive publicity for the pizza company.
 
 
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Moving through a bustling JR East station, one can't help but notice the ubiquitous digital information swirling about. Heading toward the Konan exit in Tokyo's Shinagawa Station, pedestrians can be overwhelmed by the 44 65-inch displays running digital ads. Even inside trains, small monitors above the doors stream digital content almost nonstop.
 
 
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“What is the true identity of this HanaBlo beauty?” That’s the tagline for a teaser campaign promoting the hay fever medicine HanaBlo (literally, Nose Block) manufactured by Fumakilla, a company better known for its household pesticides.
 
 
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In Japan and many countries around the world, it is common to receive free samples of stuff to promote buying the actual thing. The costs have not stopped Japanese manufacturers from going all out to encourage potential customers.
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“Tiger tiger burning bright in the forests of the night, what immortal hand or eye could frame thy fearful symmetry?” Well, Japanese artists for one, who have not only managed to render the tiger tame, but have also depicted it as being unbelievably cute. If you live in Japan you won’t have failed to have noticed that the Year of the Tiger is about to pounce upon us and the shops are filled with tiger-themed stuff in all ranges.
 
 
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The cosmetics producer Lancôme launched a new product in the Japanese market: the first vibrating mascara for eyelashes that oscillates 7000 times per minute. That is something that definitely deserved a huge marketing setting! So in search of a suitably futuristic media platform they came across E-Paper which thus was raised into the ranks of advertising media.
 
 
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One of the best-loved images of Japan is that of the vending machine. And although we’ve seen plenty of interesting vending machines all over Japan, even for outright marketing, the recent Smart Vendor in Shibuya Station might just take the creativity award home.